Respect the past / Consume the present / Create the future
Ara the Rat is an Armenian brand and art collective, created in Los Angeles, California, 2010.
"Ara the Rat" is a play on words of Mount Ararat, which dominates the skyline of Armenia's capital city, Yerevan.
Since the Armenian Genocide of 1915, it is located in modern day Turkey, but remains an iconic symbol for Armenians worldwide.
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